Targeting your ads is the key to a successful advertising campaign

Unlike traditional TV advertising that reaches a broad general audience, display ads reach a small but potential group that already has some interest in your business. However, this requires knowing your target group.

Time to read 3 minutes

We can use variables like demographics, age, gender, location, race, education status, marital status, language, online interest, or just by topic.

By targeting your display ads correctly, you can reach even the smallest niche group. Display advertising, when properly managed, can be a very cost-effective way to advertise.
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‍On the Google Display Network, you reach a collection of over 2 million websites and reach over 90% of Internet users worldwide.

Take time to identify your audience, analyze competitors, create target personas and find out who are not your target audience to narrow it down.
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Sources: Targeting your ads.
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