Digital advertising

Basics of banners

Display advertising is defined as banner ads that appear in well-defined specific areas on social media or websites. 

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In addition to improving brand awareness, effective new customer acquisition and remarketing can be made for consumers who have visited the website or bought from an online store. The best results are achieved through good design, testing, measurement, and optimization, as with all online advertising. 

Just make sure that the size of banners will not exceed 150KB.

What size should you use?

When you do banner advertising, size matters, it is said that failing to understand the size of banner advertising is one of the biggest mistakes in online advertising. The right banner size will help generate more impressions, clicks, and sales.

Take control of these banner sizes and start planning your banner advertising with these tips! 
Download this banner size cheat sheet here!

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