The big picture in overall brand communication is even more critical than ever.
We have so many platforms with each having slightly different best practices of best performing content and ways to communicate, so it's important to have clean "storylines" in your communication that all point to the main target goals, and then create content that fits each platform to support that messaging.
One major thing to pay attention to right now is your overall brand image.
A clean and well thought out brand makes it easier to create on-brand content. It pays off to take time in defining your brand before venturing into creating branded content in volumes. Your brand is one of your most important ways to stand out in the world of digital communication and leveraging is like a low-hanging upper hand.
It is also essential to constantly test and validate your channels of communication and find the most engaged audience for your brand. It’s better to take one platform as a point of focus at the time, instead of trying to win them all at the same time, especially if your team is limited. Once that is done, it’s easier to start creating brand content and you can focus on the audiences that matter the most.
Of course, you can easily still publish on wide range of platforms, even if you focus your growth on one channel at the time. That’s why we created Tumplate, so you can easily create content for multiple platforms in different aspect ratios at once, without sacrificing the brand.
Want to create branded content at scale?
Help is here!
We at Tumplate will create a locked brand environment suited for just you brand’s look, qualities and needs, and your content team can edit images, banners, animated videos and social media content and more with our zero-skills required web tool. More personalized, branded content, faster.
Want to hear more? Book a brief meeting with our sales team and get answers to your questions, or try Tumplate for free to see if it's the right solution for you.
